CREATE VS DOCUMENT
Authenticity is the most important video marketing concept. If you are truly honest and transparent with your audience they will buy in. The most powerful brands in the world have perfected this, trust in the brand means trust in the product. Create video content that shows your audience that the business or product is human, it is relatable, it is believable. This is especially effective when documenting because everything behind the scenes is naturally candid. Be real with your audience and they’ll not only trust the brand, they’ll buy into it.
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