AJ Hackett, He made a bungy jump from the Eiffel Tower in 1987 and founded the first commercial bungy site in 1988. Now with international jump sites across the world, AJ Hackett bunjy is for the thrill seekers who want to live on the edge.

When AJ Hackett group reached out to firefly, they required a full digital transformation to help look at all areas of their business in isolation across all international sites including marketing, technology, process and piece these all together to improve efficiency, customer advocacy and experience and of course – business growth.

We got to work and assembled our team to carry out a full digital transformation across 4 meetings. The strategy booklet dived deep into the business and gave AJ Hackett group the plan and structure to start rolling our new technologies moving away from legacy systems, implementing new marketing strategies.

The results have been phenomenal, and as a result, AJ Hackett’s digital marketing results have improved significantly with an increase in visits, click through rate, leads generated and a rollout plan is set internationally to implement our international strategy alongside our team.

Services we offer

Our agile marketing approach allows us to select the best services from our arsenal of specialists.
We then package them and deliver a complete and custom solution to meet and exceed your requirements.

How can we help?



0800 448 971
Auckland Office: 09 390 1421
Sydney Office: 02 8083 9518
Auckland Office:
BizDojo, Level 3, Partners Life House 33-45 Hurstmere Rd,
Takapuna, 0622, Auckland, New Zealand
Sydney Office:
WOTSO WorkSpace, 9-13 Bronte Rd, Bondi Junction NSW 2022, Australia
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