S.E whO?

If your website is not visible across major search engine like Google, Yahoo and Bing you have essentially built an online flyer for your existing customers. 90% of Google searches won’t make it past the first page. Firefly is a full service, SEO company that specialises in getting our clients ranked on page-one, long-term, driving more sales and customers through an increase in traffic. Websites should be used to generate awareness, leads and new business, and when optimised right, can do exactly that. Employing an agency to do your SEO work for you can be daunting, which is why we’ve made it easy to partner with Firefly to grow your business. Let us cut through the technical jargon that other marketers try and confuse you with, and break it down with simple and easy to follow language. Our results speak for themself.


The higher a website ranks in search results, the more traffic and leads you are likely to generate through to your website online. Did you know you can generate over 30% of all searches through to your website if you are ranked in position 1 of Google’s organic results? With some keyword searches pulling in over thousands of impressions per month, a targeted keyword ranked in position 1 can be life-changing for businesses and can literally drive flocks of customers to your door improving your profitability! Our SEO NZ based analytics team are ready to get your business results, no matter where you are in the country and what industry you are in.


Here are some typical steps we follow: We brainstorm with you to understand exactly what product or services you want to focus on and generate internal leads for. We complete a full SEO website audit and analysis. Pre-planning is carried out including keyword research, competitor analysis and search demand because there is no point ranking your website for keywords with less than 10 searches per month! On-page optimisation and content creation begin to ensure Google understands what each page of your website is talking about. Off-page optimisation is then undertaken to ensure Google trusts your website so you rank higher. Monitoring and testing through analytics, web-master tools, third-party technology is being done while tracking all keyword positions and movements for results shared with you monthly.


Writing incredibly engaging content that is informative and easy to understand is key. By focussing on the content from both a client engagement and SEO point of view, you make it easier for potential customers to understand your story and what value you can offer them., You also make it easier for Google to find you through this process by following our SEO methodology. Target keywords should not be stuffed throughout your content, but rather naturally sprinkled throughout. Content should be unique and not found from other websites. Duplicate content is a big no, no.


White hat SEO (Search-engine-optimisation) is the only option for businesses who really want to rank on Google search results long-term. Businesses who are looking for fast results that are prepared to cut corners are likely to see short-term results followed by massive drops in position due to Google algorithm changes and updates. Some clients even come to Firefly to help fix and mend the damage done by other SEO services companies that have experienced ranking penalties. This may include spamming the web with press releases with the same content and links throughout and buying cheap and low quality links off websites like Fiverr. Some people have no idea they have a manual penalty attached to their website until Firefly begins working on the website. To date – Firefly has not been effected by any algorithm update by Google which is a testament to our SEO processes following best practices.


Firefly can also offer specific SEO work such as local SEO services pricing which can be a very affordable and cost-effective way of promoting your business to the local community. Placing your website on Google maps have your website appear at the top of local searches with a Google Maps business listing is a great way to generate some local business. Google maps and local searches are even more essential for mobile based searches with consumers looking for a quick and reliable solution to their problem. This can link to your Google + page showcasing reviews, open hours and times, and link back to your website. We can also look at targeting local keyword searches such as “Vet North Shore Auckland” with much success as it’s highly targeted.


Content is a great way for building external back links to your website. If you have created new and fresh content with your target audience, your audience will do this job for you. There are of course ways in which companies can earn backlinks through the way of blogging, articles, commenting, Press Releases done right, suppliers and customers, social media etc. Backlinking can be a foreign language to marketers however we can guide you through this confusing process, ensuring you do the work right from day 1 avoiding any penalties or “clean-up work” and help your business rank on Google.


With a local customised strategy for your website heavily focussed on Local suburb based keywords and searches. We will find the highest intent based keywords to focus on, that will yield better results for a local catchment area. Multinational companies may want to focus New Zealand wide across multiple areas and more competitive keywords. Firefly are specialists in ranking companies over competitive companies with innovative ideas and following best practices where most agencies only cover the bare minimum. Other services include international SEO for clients who want to rank globally. Custom and tailored SEO packages are created for these clients we work with, where we are generally looking after multiple website and digital assets.


Firefly have offices based in Auckland and Christchurch. Firefly can offer their SEO services New Zealand wide. We also work with clients in Australia and abroad. A solid SEO campaign should be part of every businesses strategy if you have a website as it’s a sustainable and long-term way to ensure consistent, quality leads on a regular basis. You may wonder why your competitors have ranked on page one of Google, or other major search engines, for highly relevant search terms and keywords. They have used SEO and hired a search engine optimisation company to increase website rankings and attract visitors through to their website. People that are looking for your product or service use search engines to find a reliable supplier. Approx 95% of all online searches in New Zealand are through Google so it’s vital to play by Google’s rules and work with a reputable SEO company that has a track record of performance, keeps up to date with constant changes and iterations to Google’s algorithms, and can take your company to page one. Let Firefly’s expertise and white hat techniques get you the online results your business deserves.


SEO has been given a bad name is New Zealand, but with the right team behind you, it can seriously improve your business lead flow. Our team only follows white-hat techniques, and considerable time and care are taken before we implement to understand what opportunities we have for your business. Once we have analysed and found the keywords that are relevant, and have strong intent to purchase language we then get to work to ensure all steps are taken place. All of our SEO team are analytics qualified and have had years of experience ranking their clients in multiple industries and countries for multiple keywords and websites. Ask us about some of our clients who have seen an immense increase of traffic, rankings and customers from our campaigns.

How can we help?



0800 448 971
Auckland Office: 09 390 1421
Sydney Office: 02 8083 9518
Auckland Office:
BizDojo, Level 3, Partners Life House 33-45 Hurstmere Rd,
Takapuna, 0622, Auckland, New Zealand
Sydney Office:
WOTSO WorkSpace, 9-13 Bronte Rd, Bondi Junction NSW 2022, Australia

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