95% of businesses we talk to do not have a coherent digital marketing strategy and plan in place. Not having a digital strategy in place is like going on treasure hunt without a treasure map. Money is essentially flushed down the toilet as you aimlessly try to market to your target audience without a deep understanding of your customer, their pain points, trigger points and the best channels to use to drive the most affordable leads and sales.


At Firefly we believe a strong online business strategy is the difference between mediocre results and exciting business growth. Adaptive to any business, any market environment, competitive landscape, drawing on what digital expertise you need when you need it. We spend the time to understand your business, your customers, your products and markets and deep-dive into each possible channel. We have a look at the digital landscape and your competitors and analyse the best entry points to achieve your goals. Each strategy combines a unique combination of channels and tactics.


When you engage our digital strategy company, you will be working directly with our Chief Strategy Officer and Marketing Director with over 10 years digital marketing experience. We’ll spend time understanding your business, run internal audits across all channels, and present your tailor made strategy to you and your team. You will receive a 120 page strategy document and be ready to accelerate your business growth. We focus first on what is going to move the needle in your business to achieve your big rock.


Our internet marketing strategies follow our Firefly methodology of agile marketing. After we have completed a digital strategy with you, we will also present a custom rollout plan where for one monthly fee, you are able to draw on countless digital specialists in our team. The FTE equivalent would be considerately more expensive than our agile partner retainer, however if you want to roll this out yourself internally you are more than welcome to.

How can we help?



0800 448 971
Auckland Office: 09 390 1421
Sydney Office: 02 8083 9518
Auckland Office:
BizDojo, Level 3, Partners Life House 33-45 Hurstmere Rd,
Takapuna, 0622, Auckland, New Zealand
Sydney Office:
WOTSO WorkSpace, 9-13 Bronte Rd, Bondi Junction NSW 2022, Australia

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